Lamborghini has rallied over 1,600 of its vehicles globally to champion the Movember movement, orchestrated by the brand's dealerships across the globe.
Founded in London in 2003, Movember is dedicated to advocating for men's health, raising awareness, and fundraising for issues such as prostate cancer, testicular cancer, mental health challenges, and suicide prevention.
This year witnessed Lamborghini dealers and enthusiasts organizing a series of spirited 'bull run' rallies. Cars adorned with adhesive mustaches on their hoods became a hallmark of these gatherings. The largest congregation convened in Newport Beach, USA, boasting an impressive fleet of 80 participating vehicles.
Lamborghini orchestrated a fundraiser, amassing a generous donation of over $333,600 (€230,000) for the cause. During the World Finals at Vallelunga, a collaborative effort with Gillette took center stage. The shaving product titan set up a booth attended by Movember's founders and Lamborghini executives. Together, they symbolically trimmed their beards and mustaches in solidarity with the movement.
Furthering its support, Lamborghini partnered with the Bologna Football Club. A striking Huracan Tecnica adorned with multiple QR codes took center stage outside Bologna's Renato Dall'Ara stadium. These codes linked to exclusive social media content and unreleased interviews featuring the football club's players. The discussions centered on mental health significance and cancer prevention advocacy.
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